YouTube has introduced a "Remix" feature, enabling users to integrate clips and audio from official music videos into their Shorts, challenging TikTok amid licensing disputes with major record labels. Accessed through the mobile app, users can choose from options like Sound, Green Screen, Cut, and Collab for creative remixing possibilities.
YouTube's extensive licensed music catalog, a contrast to TikTok's Universal Music Group (UMG) loss, provides a competitive edge. The option to remix UMG's libraries is a significant advantage for YouTube, as artists or labels can opt out if desired.
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