Apple hosted a dark and spooky-themed product launch event the evening of October 30th, 2023, the night before Halloween. The company, uncharacteristically, scheduled the online livestream presentation for 8PM ET / 5PM PT, meaning it wasn’t for the morning or lunchtime crowd this time.
This event called “Scary Fast,” focused on new Mac products, including its next-generation chips. Apple announced the first three chips in the M3 chip family — the M3, M3 Pro, and M3 Max — and two devices for them to go in. The iMac was updated with the M3, while the MacBook Pro received all three chips.
A new entry-level version of the 14-inch model features the M3, while the Pro and Max chips are reserved for higher-priced 14- and 16-inch models, which also get an exclusive black finish.
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