X now allows Premium+ users and organizations to publish articles

X now allows Premium+ users and organizations to publish articles

X has introduced a new long-form post format named Articles, exclusively available to Premium+ subscribers and verified organizations. This feature enables users to publish posts with text formatting, embed other X posts, and include videos and images, resembling a WordPress-like content management system or an article on Medium.

The company's @Write account announced the new feature by publishing an article on the platform.

Last year, the social network owned by Elon Musk increased the limit for long posts to 25,000 characters for paying users. However, the limit for an article appears to be higher at 100,000 characters, as observed by Engadget.

Chris Bakke's post indicates that users can include bulleted lists and hyperlinked text in the article. Bakke's job listing company Laskie was acquired by X last year.

Twitter initially introduced Notes as a long-form publishing medium in 2022 before Musk took over the company. However, under Musk's management, the Notes project was halted, and ad-free articles were discontinued, along with the closure of the newsletter platform Revenue.

Nevertheless, in July 2023, Musk mentioned that the company is developing a feature for creators to publish long-form articles with mixed media.

"This will enable users to publish very long, complex articles with mixed media. You could publish a book if you want," Musk wrote in response to a user who mentioned the newly named "Articles" feature at that time.

Musk has consistently encouraged creators like MrBeast and former Fox News host Tucker Carlson to post directly on X. With this latest initiative, the social media platform aims to attract writers interested in posting their content directly on the platform.

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