Google Launches Gemini Business and Enterprise

Google Launches Gemini Business and Enterprise

Google's Alphabet is introducing new business and enterprise plans to leverage Gemini, its robust family of artificial intelligence (AI) models, within Google Workspace. This move aims to enhance the monetization of Google's AI tools. 

The Duet AI for Google Workspace will now transition into Gemini for Google Workspace, offering a lower-priced plan named Gemini Business at $20 per user per month with an annual subscription. 

Additionally, there is Gemini Enterprise priced at $30 per user per month, offering extra features such as translating closed captions and soon supporting meeting notes.

This launch closely follows Google's rebranding of its Bard AI chatbot to Gemini, the introduction of new mobile apps, and a premium subscription model for Google One. Sundar Pichai, Alphabet and Google CEO, previously outlined plans to fully integrate Gemini into the company's products and advertising during Alphabet's earnings call in late January.

Google's business and enterprise plans are positioned to enhance competition with rivals like Microsoft and OpenAI, both of whom offer premium subscriptions with AI tools for businesses. 

Concurrently, Google introduced Gemma, an open-source AI model family for developers and researchers, potentially challenging Meta's open-source development tools. 

Gemma is globally available, and first-time Google Cloud users can receive $300 in free credits, while researchers can apply for project grants of up to $500,000. This promotion is expected to attract new cloud users.

Following this announcement, Alphabet shares closed 1% higher at $142.55 on Wednesday, reflecting a more than 55% gain over the past year.

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