iPhone to Get New AI Features as Part of iOS 18

iPhone to Get New AI Features as Part of iOS 18

Since the debut of ChatGPT, OpenAI's highly successful AI chatbot in November 2022, technology firms have been swift in incorporating artificial intelligence tools into their hardware and software offerings. Microsoft, a supporter of OpenAI, took early action last year by introducing its own generative AI chatbot, Bing Chat (now renamed Copilot), and integrating the technology into a diverse range of applications and services. 

Google also swiftly launched Bard and, despite a shaky start, has augmented its products with numerous AI features. Samsung is gearing up to unveil its upcoming flagship Galaxy S series smartphones, packed with AI capabilities, later this month. In contrast, Apple has been trailing behind its competitors in the AI race, actively developing its generative AI offerings and reportedly planning to unveil them at its Worldwide Developers Conference later this year.

According to Mark Gurman's Power On newsletter for Bloomberg, Apple's push into generative AI will be part of iOS 18. The company is working on its own large language model (LLM), internally referred to as Ajax, and is expected to announce its AI offerings at WWDC in June. Gurman asserted that Apple has been testing its AI model since early 2023.

While Google has already released its AI-ready Pixel 8 series of phones, and Samsung is poised to introduce Galaxy AI on its upcoming smartphones with a variety of on-device AI-powered features, Apple is preparing AI services for the iPhone to catch up with its rivals. Gurman's newsletter highlighted some potential offerings, such as adding features like auto-summarizing and auto-complete to core apps and productivity software like Pages and Keynote. 

Additionally, Apple plans to integrate AI into Apple Music for enhanced playlists and recommendations. Siri, Apple's on-device assistant, is also in line for an AI overhaul to keep pace with advanced chatbots like ChatGPT and Copilot. Although the company is expected to roll out its AI offerings later this year, Gurman anticipates that Apple will only be able to fully scale its generative AI vision by at least next year.
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Apple analyst Ming-Chi Kuo had previously stated in December that upcoming iPhone 16 models would feature an upgraded microphone aimed at significantly improving the Siri experience and voice input. According to Kuo, the Siri team at Apple has been working on LLMs and other AI features since Q3 2023.

Recent reports indicated that Apple is in negotiations with publishers to train its generative AI systems on news content. The company allegedly proposed multiyear deals, each worth at least $50 million (approximately Rs. 420 crore), to license news article archives from publishers such as Condé Nast, the New Yorker, NBC News, and others.

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