• Our team has been working hard on outreach emails, backlink exchanges, and writing articles. 
  • In less than a year, our search traffic tripled, Nightwatch has been listed as one of the best SEO tools available on the market, and our users’ base has been steadily growing ever since. Let’s explore some of our favorite and most successful link building strategies:
Link reclamation — unlinked mentions
  • Link reclamation does not have to be limited to fixing the broken links (which you can identify using Nightwatch for example). It relates to any opportunity where your brand or resource is mentioned and could be linked to, but is not.
  • Missing out on the opportunity to get a backlink for your brand where your business is already mentioned is like passing on the 5000 sales just because you forgot to include the “buy” button.
  • To understand and master how you can use link reclamation to your technique, you need the right tools. Our recent discovery — Brand24 has been a massive help in discovering new potential backlinks opportunities.
  • It’s a social listening tool which allows you to “access the mentions about your brand across the web, from social media to influential publishers.” You can monitor relevant keywords and spot the opportunities for a backlink.
  • With Brand24, we’ve identified the unlinked mentions to Nightwatch landing page, as well as discovered SEO-related forums and Twitter users who are talking about our tool. 
  • We’ve also taken advantage of monitoring certain keywords, such as “SEO tool” or “backlink tracker” to get an insight into the industry and our potential target audience.
  • So if monitoring and “fixing” broken links seems daunting, start with monitoring your brand’s mentions and relevant keywords where you could ask the authors to link back to you. Easy enough, right?
Action steps
  • Start using a tool to monitor the SEO performance of your website, for example, Nightwatch, and a social listening tool, such as Brand24.
  • Identify broken links on the external websites and reach out to owners to replace the link with the working one. And yes, you can do that in Nightwatch backlinks tracker.
  • Start monitoring the keywords related to your brand. In our example, it could be “SEO tool” as well as your brand name. Then, ask the website’s owner to link to your page.
  • Bonus tip - After identifying broken links or unlinked mention try to connect with website owners before you reach out to them for a favor, for example, using social media.
  • The era of posting the comments with the link to your website anywhere possible and Google giving it the importance in your search rankings is, thank God, over. It seems like nobody misses spammy, irrelevant comments popping up under each of the published articles, and the marketers community got over it fast as the party was over.
  • Does it mean that comments have absolutely no value now?
  • This still seems to be rather a mystery, though nobody has doubts that blog commenting got labeled as a much less relevant SEO strategy than it used to be. 
  • Data shows that Google might be giving little importance to this user-generated content, but you could take advantage of it using the same way you would use social media: connecting with relevant people and identifying backlinks opportunities.
Guest posting
  • Writing articles for other blogs, especially those with high domain authority (DA) is a neat strategy which search engines are willing to reward. 
  • Guest posting is a fairly common practice which brings you not only a valuable backlink but also an increased brand awareness, connections, and recognition as an expert in the industry.
  • It does take effort, resilience, and a creative mind. If we can sell you our tip here, that would be experiment with your guest posts pitch and outreach method!

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