• Google is the dominant power in the search industry, but its dominance is threatened by the A.I. chatbot ChatGPT. As per a report by The New York Times, the search giant has declared a “Code Red” to build a rival for ChatGPT and other AI-driven chatbots. The outlet says declaring Code Red by Google is like “pulling the fire alarm.”
  • What makes ChatGPT a serious threat to Google’s dominance is its ability to provide much information about a topic. ChatGPT pushes the traditional search engine boundaries to a whole new level. For example, you can even ask it to compose an essay or poem.
  • Google CEO Sundar Pichai has now asked the company’s employees to respond to the ChatGPT threat. Additionally, Google employees should build A.I. products that create artwork and other images.
  • The search giant is also expected to host a conference in May, and until then, all teams within the company are tasked to develop and release new A.I. prototypes and products.
  • Google is in a dilemma about its future
  • Yet, Google’s strategy to tackle ChatGPT and other A.I. Chatbots is unknown. However, the Mountain View-based company will need to decide whether it should refine its search engine or build a standalone A.I. chatbot. The Google executives warned that the industry wouldn’t linger for them and they should act quickly.
  • According to a memo viewed by The Times, Google is concerned about its A.I. impacts on society, and the company executives claim smaller companies find it easier to deploy their advanced A.I. technology. 
  • Likewise, ChatGPT has recently come under fire for producing toxic, racist, and incorrect answers. Microsoft and Meta also had to take down their chatbots due to similar reasons.
  • Another plan for Google is to release its chatbot technology as a cloud computing service for third-party businesses and limit the prototypes to only 500,000 users. However, incorporating search technology into a chatbot may keep users away from Google search pages, which means the company will earn less revenue from ads. 
  • According to Google and Yahoo former employee Amr Awadallah, Google is facing a business model issue because “If Google gives you the perfect answer to each query, you won’t click on any ads.”

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