• Backlink is those link which comes from another website. You will get it if I give you an example. Suppose, you have a website. You put a link of Quora to your site. The link you gave in your site is considered a backlink for Quora.
  • Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. 
  • Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.
Why Are Backlinks Important?
  • Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.
  • So the more of these “votes” you have, the higher your site will rank in Google and other search engines.
  • Because that link points directly to a page on my website, it’s a “backlink”. Even though Google has made thousands of changes to its algorithm since then, backlinks remain a key ranking signal.
  • For example, an industry study that we conducted found that links remain Google’s key ranking signal.
There are two types of Backlink
  • Do-Follow: Do-follow backlinks are those backlinks which Google crawl also crawl while it crawl the site.
  • No-Follow: No-follow backlinks are those backlinks which Google crawler ignore to crawl.

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