• URL STRUCTURE IN SEO: URL structure is an important aspect of SEO (Search Engine Optimization) as it can affect how search engines and users perceive and understand the content of a webpage. 

What are benefits of using short URL 

URL STRUCTURE IN SEO: There are several benefits to using short URLs, including:
  • Easy to remember: Short URLs are easier to remember and share, making them more user-friendly. This can lead to increased traffic to your website and better engagement with your audience.
  • Space-saving: Short URLs take up less space in social media posts, emails, and other types of online content. This is particularly useful on platforms with character limits, such as Twitter.
  • Better for SEO: Short URLs can be better for search engine optimization (SEO) as they can include relevant keywords and are easier for search engines to crawl.
  • More professional appearance: Short URLs can give a more professional appearance to your brand, as they are often associated with reputable and trusted sources.
  • Trackable: Short URLs can be trackable, which can help you understand how many people are clicking on your links and which types of content are the most popular.
  • Redirection: Short URLs can be redirected to different pages, which can be useful if you need to update or change the content of a page without having to change the URL.
Overall, using short URLs can help improve your online presence and make it easier for users to find and engage with your content.


Why long tail url is not recommended?

URL STRUCTURE IN SEO: Long tail URLs are not necessarily "not recommended," but they can have some drawbacks in certain situations. Here are a few reasons why you may want to avoid long tail URLs in certain cases:
  • Difficult to remember and share: Long tail URLs can be difficult for users to remember and share, especially if they contain a lot of random characters, numbers, or symbols. This can lead to decreased traffic and engagement with your content.
  • Less search engine friendly: Search engines tend to prefer shorter, more concise URLs that accurately describe the content on the page. Long tail URLs can be less search engine friendly, as they may not clearly convey the topic or focus of the page.
  • Less professional appearance: Long tail URLs can sometimes give off the impression of a less professional or less established website, especially if they contain a lot of hyphens or other symbols.
  • Potentially difficult to track: Long tail URLs can sometimes be more difficult to track in web analytics tools, especially if they contain dynamic parameters or other variables.
That being said, long tail URLs can still be useful in certain cases, such as when you need to include a specific keyword or phrase in the URL, or when you need to provide detailed information about the content on the page. Ultimately, the decision to use a long tail URL or not will depend on your specific needs and goals for your website.


How to create a SEO friendly URL with example 

URL STRUCTURE IN SEO: To create a SEO-friendly URL, follow these best practices:
  • Use relevant keywords: Include keywords in the URL that accurately describe the content of the page. For example, if you have a page about "best vegan recipes", your URL could be something like:
  • Use hyphens to separate words: Use hyphens to separate words in the URL, as they are more readable and user-friendly. Avoid using underscores or spaces, which can be less clear to users and search engines. For example, is better than or
  • Keep it short and concise: Shorter URLs are generally better for SEO, as they are easier to read and remember. Try to keep your URLs to around 60 characters or less. For example, is better than
  • Use lowercase letters: Use lowercase letters in the URL, as they are more consistent and easier to read. Avoid using uppercase letters, which can be confusing and less user-friendly. For example, is better than
  • Be consistent: Use a consistent URL structure across your website, such as including category names or product types in the URL. This makes it easier for users and search engines to navigate your site. For example, is better than if you have a section of your website dedicated to recipes.
By following these best practices, you can create SEO-friendly URLs that are more readable and user-friendly, and can help improve your website's search engine visibility.

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