• Creating and maintaining a secure and accessible website. This includes making sure your site is secure, indexed correctly and can be crawled by search engine spiders. Additionally, it’s important to ensure all pages follow best practices for performance and load times in order to maximize visibility in search engines.
  • Structuring data using HTML tags and schema markup. Utilizing schema markup will help search engines understand the purpose of your content more accurately, which will allow them to present it more prominently in relevant searches. Additionally, implementing correct HTML tags (headings, alt text etc.) will add structure to webpages, making them easier for web crawlers to parse and understand their content quickly and accurately.
  • Optimizing website speed & performance with caching & compression technologies such as GZIP compression or CDNs (Content Delivery Networks). Faster loading speeds are crucial for user experience as well as improving crawlability from web spiders – slower performing websites risk being penalized by algorithms boosting those that perform better instead.
  • Developing a comprehensive internal linking strategy between your pages & contents in order to promote page relevance within the hierarchy of your domain as well as spreading link authority throughout your domain – this helps you support the structure of your website both internally and externally so that visitors can find what they’re looking for quickly while allowing bots to index these pages correctly with appropriate ranking power too.
  • Setting up effective 301 redirects between old URLs that have been removed or updated alongside any other dynamic routing needed onsite - proper implementation of redirects ensures users reach their intended destination page even if they land on an outdated link meaning you avoid potential confusion along with potential SEO penalties from not setting up redirects correctly from day one!

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