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3 PILLARS OF SEO


On-page SEO
  • On-page SEO refers to the optimization of individual web pages in order to rank higher and earn more relevant traffic in search engine results pages (SERPs). 
  • On-page SEO involves making changes to the content and HTML source code of a webpage.
Off-page SEO 
  • Off-page SEO refers to the strategies and tactics used to improve the ranking of a website or web page in search engine results pages (SERPs) through external means. 
  • Off-page SEO is concerned with the factors that influence a website or web page's ranking from external sources, rather than from the website itself.
Technical SEO 
  • Technical SEO refers to the practice of optimizing a website's technical aspects in order to improve its ranking in search engine results pages (SERPs) and increase the visibility of its content to search engines. 
  • Technical SEO includes a wide range of factors that can affect a website's ranking, such as the structure of its URLs, the use of header tags, the speed of its page load times, and its mobile-friendliness.
  • By focusing on all three pillars of SEO, businesses and website owners can improve the overall performance and visibility of their website in search engine results pages. This can help to attract more qualified traffic and potential customers to the website.

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