How affiliate links work
  • An affiliate link is a unique referral link given you to by a brand or company. It allows them to track any referrals you send and pay you a commission for any successful sales. It's a win-win model because the company only pays if they get results.
  • You share an affiliate link on your website, blog, or in a social media postA customer clicks your affiliate link
  • Customer is redirected to the advertiser website
  • Customer is tracked as being referred by you through a cookie
  • Customer makes a purchase
  • An affiliate network attributes the purchase to you and issues a commission
  • Commissions appear in your affiliate dashboard
  • You get paid (!) by the affiliate network
1. PPC
  • Pay-per-click (PPC) advertising involves launching ads, such as in search results or on web pages, with the goal of generating clicks. Every time a customer clicks on a PPC ad, the advertiser pays, and the hosting platform or publisher earns money.
  • A Google search for “fall boots,” for example, will bring up organic results topped by sponsored results — or PPC ads.
  • Taboola is also a great platform for PPC campaigns, helping advertisers reach audiences across premium publisher sites with recommended articles and videos that drive customers to purchase.
2. Social Media
  • Social platforms connect advertisers with billions of people across the world who are ready to learn more about their favorite brands and products. As GlobalWebIndex found, almost half of adult Internet users research products on social networks.
  • Affiliate marketers would be wise to use social channels like Facebook, Instagram, and Twitter to share their content, generate a following, and tap into trending conversations. 
  • Social ad capabilities even allow customers to buy products right from their feeds, so they don’t have to leave their apps to drive conversions.
3. SEO
  • Search engine optimization (SEO) prepares your web pages to be found by just the right audiences. By strategically including popular, searchable keywords into your copy, image tags, and metadata, you can increase your chances of being seen in search results — and engaging people who are looking for exactly what you have to offer.
  • According to research from BrightEdge, organic search traffic jumped over 53% across Industries in 2019, outpacing other channels like social media.
4. Blogging
  • Blogging is one of the most effective affiliate marketing promotion methods for brands. Starting a blog can help you establish expertise in your industry, become a go-to source for helpful information, and build a community of readers who keep coming back for more content.
  • Take affiliate marketer GoPro. Their blog, The Inside Line, dives into the latest news and “what’s happening in the world of GoPro.”
5. Helpful Videos
  • Online video consumption continues to skyrocket as Internet users are eating up social and web videos and livestreams. As Zenith reported, people spend an average of 84 minutes each day watching online video — and that number is expected to reach 100 minutes by 2021. That marks an average 32% growth rate in digital video consumption from 2013 to 2018.
  • Affiliate marketers can use online video to announce new products, conduct Q&As, reach targeted audiences, and conduct live demonstrations — building interactive, visually engaging experiences for prospective buyers.
  • Affiliate publisher Gear Patrol, for instance, uses its YouTube channel to dive deeper into its recommended and reviewed products from affiliate brand partners.
6. Coupons

  • Everyone loves a good deal. In fact, 97% of consumers look for deals when they shop and 92% are always looking for the best deal.
  • Entice new customers to join the fold — or reward longtime customers for their loyalty — by sharing special offers and deals that relate to their interests. Popular coupon sites for affiliate marketers include RetailMeNot,, Honey, and TechBargains.
7. Email Marketing
  • There are over 3.9 billion daily email users across the world, and that number is expected to reach 4.3 billion by 2023. Over 30% of B2B marketers even identify email newsletters as their most effective lead-generation source.
  • It’s no surprise. Email is an opt-in channel that lets brands and publishers deliver personalized content directly to people’s inboxes.
  • Brands can use mail marketing to share customized offers, promote trending blog content, and send customers to their product pages. E-commerce retailer Bombas, for example, does this well by sending weekly emails tailored to audience interests.Reach buyers reliably. Regardless of ongoing Google and social media algorithm updates.
  • Sell to the same people over and over. Instead of convincing new buyers from ground zero every time.
  • Share time-sensitive information. Such as discounts and deals, which boost conversion rates.
8. Webinars
  • Just like in-person events and workshops, webinars can help brands connect with their audiences on a deeper level, and provide a more in-depth look at what they have to offer. They’re also a great solution for generating email sign-ups at registration and maintaining a point of contact with attendees even after the webinar is over.

  • As GoToWebinar reported, email drives 57% of webinar registrations and 67% of registrations are for 60-minute webinars, providing a big window for making customer connections.
9. Reviews
  • Reviews can make or break a brand — and an affiliate marketing campaign. Consider more than 91% of people read online reviews and 84% trust them as much as they would recommendations from friends.
  • That’s why it’s important for affiliate marketers to ensure they manage their review pages on sites like Google and Yelp by responding to customers and providing incentives for leaving testimonials. 
  • Marketers can also partner with affiliate publishers, who can write reviews for their products and provide customized links to click through and purchase.
10. Product reviews for affiliate offers
  • Product reviews are one of the most popular types of content for affiliate marketing. The general idea is that anyone reading reviews of a product is seconds away from making a purchasing decision.
  • And if you can swoop in with your affiliate link and refer that imminent sale, it's an easy way to earn money on products people would buy anyway.
  • The key is to review products with a strong conversion rate, solid commissions, and enough volume that you'll earn a meaning full amount of revenue.
  • Think beyond typical consumer products you'll find on Amazon to get an edge.
  • Physical products like outdoor gear or luxury clothing
  • Digital products like SaaS tools or online courses
  • Services like bank accounts or travel experiences
11. Inside a free email course
  • Email has long been cited as the most cost-effective marketing channel. That's still true in 2021, and it applies to affiliate marketing as much as other types of digital marketing. 
  • This is because email affiliate marketing lets you:Reach buyers reliably. Regardless of ongoing Google and social media algorithm updates.
  • Sell to the same people over and over. Instead of convincing new buyers from ground zero every time.
  • Share time-sensitive information. Such as discounts and deals, which boost conversion rates.
  • And one of the best ways to build an email list is through email courses. Which so happen to be the perfect place for your affiliate links, too.
  • An email course is a sequence of emails delivered over a set period of time, with the goal of teaching subscribers how to accomplish something. By promoting affiliate links inside an email course, you can enable subscribers with the tools they need to reach their goal.
12. Link your own products with affiliate links
  • Selling your own products is one of the most effective ways to monetize a website. Because instead of getting a small commission, you can get all of the profit.
  • Some platforms and merchants will allow you to use affiliate links to share your own products — without reducing what you're getting paid per conversion.
  • For example, LinkedIn Learning allows instructors to use affiliate links to share their own courses. You can even earn more as an affiliate than an instructor with this model — but the best part is, you'll be doing both.
  • The same concept applies to Udemy courses. Or when promoting your own Kindle books through Amazon affiliate links.
  • Any time you mention your own course or book, include an affiliate link to increase the revenue you'll be getting anyway.
13. Inside podcast show notes
  • Podcasts are often referred to as the new guest post: guests get links to their website, and you get free content for your audience.
  • But if you've got a guest on with a great product or offer, you can also link to them through an affiliate link.
14. Resource pages
  • Resource pages are pages on your website where you collect all the tools you use on a regular basis. These could be your favorite services, brands, or anything else you want to reference regularly.
  • And for each resource, you can include an affiliate link. Even better if there's a deal or discount code to nudge the purchase along.

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