Off-page SEO is the practice of optimizing a website for Google search with the goal of improving the visibility of the site.
The main objectives of off-page SEO are to build links to the site from other websites and to create content that is shareable and useful to potential customers.
Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority.
This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "vouching" for the quality of your content.
Links and off-page SEO
Building backlinks is at the heart of off-page SEO. Search engines use backlinks as indications of the linked-to content's quality, so a site with many high value backlinks will usually rank better than an otherwise equal site with fewer backlinks.
There are three main types of links, defined by how they were earned: natural links, manually built links, or self-created links.
Natural links are editorially given without any action on the part of a page owner. For example, a food blogger adding a link to a post that points toward their favorite produce farms is a natural link.
Manually built links are acquired through deliberate link-building activities. This includes things like getting customers to link to your website or asking influencers to share your content.
Self-created links are created by practices such as adding a backlink in an online directory, forum, blog comment signature, or a press release with optimized anchor text. Some self-created link building tactics tend toward black hat SEO and are frowned upon by search engines, so tread lightly here.
OFF Page SEO Methods
There are many methods of off-page SEO, but some of the most common and effective include link building, social media marketing, and content marketing.
Link building is the process of acquiring links from other websites to your own. This can be done through guest blogging, directories, and forums.
Social media marketing is the process of using social media platforms to promote your website and its content. This can be done through creating and sharing content, engaging with followers, and running ads.
Content marketing is the process of creating and sharing helpful and interesting content with the goal of attracting and retaining customers.
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