- We’re going to share this formula with you however it’s a formula you’ll need to build on. Think of it as we are helping by pointing you in the right direction but how you make it to the finish line only depends on you. Let’s take a look at the formula.
Post Title
- Picking a cool title for your blog post is a must these days but keywords are still very important. Your target keyword will allow search engines to find your article and that cannot be avoided.
- If you can build a title with the keyword in the beginning, then it’s going to work wonders to improve your SEO quotient.
Keyword
- Back in the days, SEO depended on keyword density in your article, more the better.
- But times have changed, and search engines have become clever enough to identify who’s gaming the system.
- You now need to focus on original content and if you’re writing around a certain keyword then the whole “How much keywords should I add” issue, will take care by itself.
ADD H1 tag to your subtitles
- If you’ve noticed, some of the websites that make it to the top of the Search engine rankings will always have H1 tags for their subtitles. Well, it doesn’t stop there; one needs to ensure that keywords need to be added to make it really effective.
- This gives Google spiders that crawl your page, an easier view to identify the content and place it appropriately in the search ranking results. This takes planning since you need to take your title and the overall content into account while working on this.
Images
- An image can say a thousand words. If you’re unable to put across a point or trying to make heavy content more readable, then images are going to be a life saver. Though images can add load to your website, optimizing them can reduce that impact.
- Also if the image alt tag has been correctly set along with a keyword, then you’re giving search engines an easier way to find you.
- Yes, we know images are tough to get but we recommend this awesome online tool called Canva that will help you create awesome images in no time
- If you’ve been hearing too much of this, then we’re sorry to say it again but ‘Content is King’. No matter how much of efforts you put in, it all boils down to this. Original and value add content is what makes it to the top of the search engines these days.
- Your blog post needs to be interesting and at the same time be informative. The latest trend in effective content delivery is ‘Story telling’.
- If you can put your point across in the form of a story, then you have a blockbuster of a blog post that’s bound to get you good traffic.
- How can you come with great content over and over again? Read, research and ask questions around your field of interest and you will find your topics to write about.
Mobile Friendly
- Ensure your website is mobile friendly using the Google Mobile Friendly Test Tool. Google tends to rank sites lower if they are not optimized for mobile platforms, so make sure you fix this issue.
- More than 50% of all web traffic has migrated to mobile devices in the past couple of years. This means that most of your readers will be on mobile devices as well. Look for a responsive theme/template or use relative values instead of absolute ones in your code.
- Consider adding at least one relevant video to your blog post. Some people like watching videos, and that will help you keep them on your page. If you can create the video yourself, that’s even better.
- You will benefit both ways: if someone finds and reads your article, it might also add a view on your video. If someone finds and watches the video instead, you can mention the article in the video. Maybe they will give it a read.
- For a blog post to be successful, writing SEO friendly isn’t enough. You also have to promote your content. Share your content on the most popular social media platforms. Use the official page of your blog/website first, then share it on your personal profile.
- You can use Facebook Insights to see how many shares/likes/clicks you got. Twitter doesn’t offer any statistics anymore, but you can still use TwitCount.
- Writing great quality content is not enough. You also have to promote your content as well! Reach out to some blogs in your industry, including your competition.
- If you find unanswered questions anywhere, you can try to answer them. Leave a comment and, if relevant, a link to your website. Don’t overdo it!
- Another good way to get some initial links is to search Forums or sites like Quora, and answer questions. Use a snippet that best answers the question, and then link to it so people can read more.
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